Create a corporate identity

Based on an elaborate quantitative research among KNMV members, INPUT defined new characteristics & brand values in various internal workshops.
We developed a new logo which we used as a starting point for a completely new corporate identity including stationary, photography, brochures and marketing communication.

Introduction of the new corporate identity

INPUT was asked to develop the identity kick off at the main motor fair in the Netherlands. At the opening ceremony the new identity was revealed to a large crowd by the president of the International Motorcycling Federation Vito Ippolito. Dennis van der Geest (Dutch Olympic athlete) was presented as the new ambassador of the KNMV and was DJ' ing in a special KNMV DJ booth at the four day motor fair. Input also designed the KNMV booth.

Create more traffic to our insurance department

INPUT was asked to develop several ads within the new KNMV identity for their insurance products. Next to that we created a guerilla concept for motor fairs and other motor related occasions.

"Was your bike parked here?"

Guerilla campaign at the TT Assen

KNMV Insurance asked us to create visibility at the famous TT Assen International Motor GP. We came up with a guerilla campaign which had the entire city in its grip. We took Bart Verhagen, who's motorbike was really stolen in march 2010 and made thousands of posters and flyers, which we stuck all over the town and the festival. We also made flyers and attached another flyer to it, directing people to the website www.mijnmotorisweg.nl.