MBT is the first physiological footwear that has a positive effect on the whole body |
INPUT is working for MBT Benelux as a full service communication agency.
We develop strategy, concepts & designs for ads, posters, brochures, POS materials and create guerilla marketing for this unique brand. |
MBT The anti-shoe
Various work we did on the international 'Anti-shoe'-theme, including some international advertising campaigns.Because MBT was an upcoming brand in the Netherlands during this period we also provided creative Input for a number of store openings.
My MBT
To bring MBT to the public, MBT launched the website 'mijnmbt.nl' (my mbt), featuring well known Dutch fitness guru Duco Bauwens. We made a short documentary introducing him and his work on MBT's. He answers questions from visitors and there's also a number of exercises we caught on video, which people can stream from the website. As a bonus there's a number of exercises available for download, showing people how to do MBT exercises in everyday life. It is also a place where MBT user can share their experiences with MBT.
The whole campaign consists of online and offline media, ranging form web banners to small events featuring Duco Bauwens to advertising campaigns.
