Tetra Pak is the world leader in the carton packaging business |
| Input has worked for Tetra Pak in various countries such as the Benelux, USA, Norway, Egypt and Greece. Our work ranges from strategy development in the USA to new business & design development in Egypt. |
Develop a brand campaign (b2b)
INPUT started this project with thorough strategic advice on how to communicate Tetra Paks core values & usp’s combined with key societal factors.INPUT developed a form language based on Tetra Paks usp’s and values such as authenticity, realness & originality. All the elements in the visuals are handmade.
At this very moment, the campaign is rolled out with various marketing activities such as ads, clients magazines & newsletters.
Benelux ad on pack campaign
Tetra Pak wishes to show its public that carton is a very versatile and environmentally friendly material. We created 'a world of carton' to show this by creating all sorts of fun things to do with packages once they're empty. Two settings made out of carton are used as an ad on pack, directing to a flash website.www.dewereldvankarton.nl
Develop a brand campaign (b2b & b2c)The concept of the campaign was based on the Tetra Pak payoff ‘protects what’s good.’ INPUT created four main visuals which symbolize the protection of the environment, brand identity, flavors & wellbeing. All animals depicted in the campaign symbolize a specific usp & strengthen the image of Tetra Pak being a sustainable company. The visuals were printed on millions of packages in the Dutch supermarket and used for various marketing activities such as ads, posters, websites, banners, freecards, brochures & tv-commercials. |
