Vice is an international magazine that covers youth culture and contemporary independent arts


INPUT had done various strategic & communication projects for VICE during its startup in the Benelux. Next to consultancy we developed flyers, brochures and created various co-concepts and advised in strategic alliances.

Design an exclusive sneaker & shoebox

INPUT created an exclusive sneaker and shoebox for Vice & Rucanor, based on the heritage of both brands.
We used the face of an intern at the Vice New York office as symbol on the product. 
We placed toe stamps within the sneaker as a hidden element. The sneaker was launched in Rotterdam & Antwerp at a special launch party. The sneaker contributed to a rediscovery of Rucanor as a ‘cool’ brand. The limited edition sneaker (500 pairs) sold out in a matter of weeks.





Create a water package for an exclusive european shop network

After the water pack success for Benelux, INPUT was asked to create a new water package design for an exclusive European music, lifestyle & fashion shop network. We designed a package that was based on the tiger stripes of Onitsuka Tigers logo and its Japanese heritage. 
The design was well received and got loads of international media coverage, like Hypebeast: “it is amazing to see how such as simple entity like water can be packaged in this well designed and environmentally friendly carton.”



 


Create a concept for a strategic alliance

INPUT created a water package together with Tetra Pak to be distributed in the coolest boutique shops in Benelux and on specific events. It gave Tetra Pak and its signature carton package a boost in coolness among a crowd of early adaptors. Input conducted a second water package were Onitsuka Tiger joined the party.